Programmatic Marketing Campaign Specialist
Job Description
Why Valvoline Global Operations?
We’ve been inspiring and enabling what moves the world forward for more than 150 years, starting with the invention of the world’s first branded motor oil. Today, we’re a leading worldwide marketer and supplier of premium branded lubricants, automotive and industrial chemistries, and a business solutions provider to our customers and partners, driven every day by a people-centered focus on innovation and customer excellence.
We’re proud to be The Original—the first to see potential in things others overlook. Originals are the first to develop sustainable solutions. Originals move the world forward. At Valvoline Global Operations, that’s what we do every day in over 140 countries worldwide. We create future-ready products that improve the performance of automotive and industrial equipment and services that help our businesses grow and thrive. As The Original, we’ve been innovating to solve problems for over 150 years. And we’ll continue to invent and reinvent the way forward, to always meet our customers’ needs – today and in the future.
Living out our values is what makes our company, our employees, our partners, our customers, and the communities we serve, great. It is our responsibility. It is what drives us. It is who we are.
We’re looking for people who care, operate with integrity, strive for excellence in everything they do, are eager to develop new skills to win, and show passion for delivering on our commitment to all our stakeholders. We are looking for Hungry, Humble, and Smart individuals. If this is you, you’ve come to the right place, and we invite you to join The Original!
Careers for the Driven
Valvoline has a rewarding opportunity as a Programmatic Marketing Campaign Specialist. We whole-heartedly adopt a ‘never idle' mindset. We also know that outstanding service begins and ends with our employees. So, we’re looking for good people to join our team. You bring your skills, talents, and drive. We will give you a great place to work, a competitive salary and benefits, and the resources and support to develop and advance within our global company.
*Valvoline Global Operations Headquarters is located in Lexington, KY, but we're open to 100% remote capacity for this role.
How You’ll Make an Impact
The Marketing Campaign Specialist - Programmatic Media will be responsible for executing and delivering best-in-class programmatic media trades. This role will collaborate with management and team members to plan, oversee, and execute day-to-day campaign activities as it relates to programmatic media. In the role, you would be responsible for:
- Designing and executing ongoing programmatic media campaigns and optimizations on demand-side-platforms such as theTradeDesk.
- Delivering monthly performance reports with recommendations for continued optimizations.
- Recommending adjustments in targeting, touchpoint, and assets to improve programmatic media performance.
- Keeping pace with programmatic media industry trends and developments.
- Communication to team and management on campaigns, timelines, and results. Collaborate with marketing team to drive unified customer experience.
What You’ll Need
- Bachelor's Degree preferred
Minimum of three years’ work experience in marketing; plus a minimum of two years’ work experience managing and executing paid programmatic campaigns in a fast-paced, growth industry
- Skill mastery in trading in a DSP media platform
Detailed knowledge of programmatic account management, as well as current and evolving best practices, concepts, statistics, trends and industry developments
Proven track record delivering campaigns that drive growth and revenue
- DSP certifications preferred, but work experience and a history of performance in the defined job duties is the highest priority
- Ability to collaborate within a team and across the organization
- Expertise in buying various programmatic strategies, specifically Private Marketplace, Open Exchange and Programmatic Guaranteed
- Strong written communication skills
- Programmatic planning and buying; buying inventory across open exchange, as well as securing and implementing private marketplace and guaranteed deals working with both publishers and exchanges
- Competency in the area of explaining complex ideas in simple, understandable ways
- Self-motivated and self-directed
- Accountable
- Competitive and humble
- Strong desire for learning and exploring new marketplace tools and platforms
- Must be authorized to work in the U.S.
What Will Set You Apart
- Experience in other forms of digital media, i.e. Search, Programmatic, OLV
Benefits That Drive Themselves
- Health insurance plans (medical, dental, vision)
- HSA and flexible spending accounts
- 401(k)
- Incentive opportunity*
- Life insurance
- Short and long-term disability insurance
- Paid vacation and holidays*
- Employee Assistance Program
- Employee discounts
- Tuition reimbursement*
- Adoption assistance*
*Terms and conditions apply, and benefits may differ depending on position.
Valvoline provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Are you good at what you do? Join us.
The Company endeavors to make its recruitment process accessible to any and all users. Reasonable accommodations will be provided, upon request, to applicants with disabilities in order to facilitate equal opportunity throughout the recruitment and selection process. Please contact Human Resources at 1-800-Valvoline or email 1-800Valvoline@valvoline.com to make a request for reasonable accommodation during any aspect of the recruitment and selection process. The contact information is for accommodation requests only; do not use this contact information to inquire about the status of applications.
Application Instructions
Please click on the link below to apply for this position. A new window will open and direct you to apply at our corporate careers page. We look forward to hearing from you!
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