Regional Manager, Digital Experience and Enablement, APAC

The Regional Manager, Digital Experience and Enablement, APAC leads and is responsible for driving Partners’ Experience and program (such as Loyalty, eCommerce, Sales and Marketing Enablement Best Practices and platform) that empower Valvoline’s regional route-to-market strategy.  

This role operates as a Center of Excellence (CoE) - Setting governance, standards and best practices for the design, deployment and optimization of digital tools that improve our commercial effectiveness and customer interaction quality.  

This highly skilled and motivated manager leading our APAC Digital Experience & Enablement Team plays a pivotal role in guiding a high-performing team of Product Owners and Digital Solution Consultants – driving the strategic vision for Valvoline’s customer-facing digital ecosystem and ensuring alignment between enterprise customer experience platforms and localized market needs.  

How You Make an Impact (Job Accountabilities) 

1. Lead and coach a team of Product Owners & Digital Solution Consultants and support in the day-to-day activities and fostering mindset of collaboration and innovation:

1. Partner with global and functional team to define the digital product direction that supports overall business goals. Work closely with stakeholders to understand commercial priorities and turn them into clear and actionable initiatives. 

2. Drive the full product lifecycle from ideation to post launch, ensuring each release delivers real business impact. Prioritize initiatives based on business value, revenue potential and operational feasibility.  

3. Continuously study market trends, customer behavior and competitors to uncover opportunities that strengthen Valvoline’s market position and drive growth.  

2. Manage the team responsible for driving adoption and performance:  

1. Build, govern and adapt the program to meet the regional business needs while maintaining enterprise standards 

2. Partner with Sales, Marketing and IT to define clear KPIs, Customer Segmentation and Testing Strategy that link feature/enhancement to measurable business outcomes e.g. Conversion, Retention and Revenue Growth.   

3. Track and analyze the performance of Digitalization to understand what drives customer engagement and business results – use data insights to identify improvement opportunities, optimize user experience and unlock new growth potential. 
    

4. Stay up-to-date with industry trends, customer behavior and emerging technologies. Use these insights to shape digital strategy, strengthen competitive advantage and guide investment decisions that deliver clear ROI and business value. 
    

5. Develop and maintain a clear regional product roadmap that connect digital initiatives to business priorities. Regularly communicate progress and outcomes to stakeholders. Collaborate with cross-functional team to define, prioritize and deliver projects that accelerate growth, improve customer experience that support Strategic Goals. 
    

6. Foster a culture of continuous learning and digital excellence within the team and wider organization. Encourage innovation, upskilling and knowledge sharing to strengthen digital capability. Demonstrate commitment to personal growth through ongoing learning and professional development.  
    

7. Other duties and responsibilities as determined by Valvoline from time to time in its sole discretion. 

This role will interact with Regional Leaders of each business region and digital teams that they support.  Also, they will interact with IT leaders around the globe.  The interacting roles includes, but are not limited to:  

• Chief Brand and Marketing Officer  

• Vice President of IT  

• Sr. Director of Enterprise Customer Experience  

• Regional VPs and Directors  

• Regional Sales & IT Leaders 

What You Bring to the Role (Job Qualifications / Education / Skills / Requirements / Capabilities)  

• 8+ years of experience in digital transformation, customer experience and digital enablement with at least 4 years of people leadership.  

• Experience in automotive aftermarket, lubricants and/or B2B distribution environment.

• Language proficiency in Chinese (Speaking, Writing and Reading) is a plus. 

• Proven ability to lead and develop cross-functional teams of Product Owners and Customer Success Manager, delivering business impact through digital enablement and best practices.  

• Demonstrated success in digital product management e.g. Salesforce Automation, OMS, CRM, CDP, Commerce, Loyalty Management, Marketing Engagement etc.  

• Hands-on experience working in or with the China Digital Ecosystem including familiarity with platforms e.g. WeChat, Alipay, Tmall, JD.com, Douying (TikTok China) and Baidu.  

• Proven capability to localize global digital tools to meet China’s regulatory, technical and user behavior requirements.  

• Experience in Customer Journeys Mapping in identifying pain points and opportunities across digital and offline touch points to enhance engagement, conversion, loyalty and driving measurement improvements in customer satisfaction and business growth.  

• Proven ability to use data and analytics to measure ROI, optimize user experience and identify opportunities for digital growth.  

• Strong project management and stakeholder alignment skills – manage multiple initiatives, tight timelines and diverse functional teams across markets.  

• Experience in technology-driven or SaaS environment with strong understanding of platform architecture, integrations and user adoption best practices.  

• Strong understanding of the software development lifecycle, agile mindset and product governance framework.  

• Working knowledge of Microsoft Office Suite, SAP and Salesforce.  

Competencies Desired 

Leading Change: Alignment & Accountability   

• Aligning & Executing Strategy: Demonstrated capability to align product initiatives with overall business strategy and market trends.  

Driving Execution: Leading Execution & Execution Mindset   

• Conflict, Accountability, Problem Solving: Ability to thrive in a fast-paced, dynamic environment and adapt strategies to meet changing market conditions.  Capable of addressing complex challenges and making decisions that positively impact the product and business.  

Innovation:   

• Proven track record of driving innovation in product development, staying ahead of industry trends and emerging technologies  

Drive Profitable Growth   

• Delegating and Empowering Your Team   

• Operational Decision Making   

• Drive for Results  

Creating a High-Performance Culture   

• Leading Others: Ability to inspire and lead a team of Senior Product Owners, fostering a collaborative and high-performance culture.  

• Creating an Inclusive Environment: Building Your Org. & Creating an Inclusive Team of Ideal Team Players  

• Coaching & Developing Others: Mentoring / Coaching and Teaching Your Team   

• Building Influential Partnerships   

• Interpersonal Savvy & Strategic Influence  

Building Customer Loyalty (Internal & External):   

• Deep understanding of customer needs and the ability to advocate for user-centric product design and development.  

Business, Financial Acumen:   

• Proficient in analysis and interpretation to make informed decisions and optimize solutions performance.  

Presentation Skills & Stage Presence: High Impact and Compelling Communication  

• Excellent communication and leadership skills  

• Strong verbal and written communication skills, with the ability to convey complex ideas clearly to both technical and non-technical stakeholders.  

Building and Cultivating Influential Networks and Partnerships  

Working Conditions / Physical Requirements / Travel Requirements 

• Working Conditions / Physical Requirements: Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

• Travel Requirements: Travel Frequency 35%; Overnight Travel approximately 25%