Job Overview:

As part of Valvoline Global Operations’ Global Corporate Communications team, the Public Relations Senior Manager is responsible for developing and executing strategic public relations plans that support the company's overall marketing and business objectives to grow regional brand recognition.

This role will require a deep understanding of media relations, influencer marketing, industry associations, and reputation management within the context of brand communication.

Responsibilitie:

1.Media and Influencer Relations: Cultivate and maintain strong relationships with key media and influencers to ensure positive brand exposure.  Develop and implement media outreach strategies to secure coverage in key publications and platforms.

2. Industry Engagement: Actively participate in industry associations, professional exhibitions, and forums to represent the company and expand brand visibility to both B2B and B2C audiences.  Leverage these platforms to establish the company as a leader within the lubricant industry.

3. Brand Influence Expansion: Develop and execute strategies to increase brand presence at industry events and through collaborations with key influencers.  Utilize data and analytics to measure the impact of PR activities on brand awareness and reputation.

4. Reputation Management: Identify potential communication risks and develop contingency plans to mitigate them.  Manage crisis communication effectively, ensuring the company's response is timely, transparent, and aligned with its values.

5. Content Creation: Oversee the creation of press releases, articles, and other content that supports the company's messaging and branding.  Collaborate with the marketing team to ensure consistency across all communications.

6. Budget Management: Manage the PR budget effectively, ensuring resources are allocated to maximize ROI and support strategic objectives.

7. Performance Analysis: Regularly analyze the performance of PR campaigns and activities, identifying areas for improvement and growth.

8. Other duties and responsibilities as determined by Valvoline from time to time in its sole discretion.

Requirements：

1.  Bachelor’s degree in public relations, Communications, Marketing, or a related field.

2. Proven experience in a PR Manager role, with a track record of success in media relations and brand management in APAC and China, specifically.

3. Excellent written and verbal communication skills (in both Chinese and English), with the ability to craft compelling narratives.

    Strong understanding of digital media and social platforms, as well as traditional media channels.

    Experience working with influencers and managing relationships with key industry stakeholders.

    Crisis management experience, with the ability to navigate sensitive situations with tact and professionalism.

    A strategic mindset with the ability to develop and implement comprehensive PR plans.

    Embodies the three virtues to be an ideal team player: hungry, humble and smart.

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