Product Marketing Manager
Date: Dec 24, 2024
Location: Shanghai, CN, 200030
Company: Valvoline Global
Why Valvoline Global Operations?
Valvoline Global is a worldwide leader in automotive and industrial solutions, creating future-ready products and best-in-class services for partners around the globe. Established in 1866, we introduced the world’s first branded motor oil, claiming our position as The Original Motor Oil. As an affiliate of Aramco, one of the world's largest integrated energy and chemicals companies, we continue to invest strategically and expand globally, driving unparalleled product innovation and sustainable business solutions.
Our corporate values of care, integrity, passion, unified, and excellence shape everything we do. Living out our values is what makes our company, our employees, our partners, our customers, and the communities we serve great.
When you join Valvoline Global, you join a culture that is committed to: treating all people with care, operating with integrity, striving for excellence in everything we do, showing passion about delivering on our commitments, and being unified in all our enterprise endeavors.
Job Overview:
This role will be responsible for product portfolio and communication, new product coordination, market opportunity analysis and product brand communication optimization.
Responsibilities:
1. Product Portfolio and Communication:
Analyze market trends and competitor information to develop and refine the product portfolio and communication messages. Translate these insights into sales tools that effectively support the sales team.
2. New Product Coordination:
Coordinate with the sales team to identify new product requirements for the next 18 months.
Collaborate with the PS&M team to drive new product launch projects from concept to market.
3. Market Opportunity Analysis:
Conduct analyses of potential market opportunities based on industry development trends and the needs of different business units. Develop strategies to capitalize on these opportunities.
4. Product Brand Communication Optimization:
Continuously improve the product brand's communication plans to ensure they are effective and aligned with brand goals.
Support the ongoing growth of the product brand business through innovative communication strategies.
Requirements:
- Bachelor’s degree in marketing, Business Administration, or a related field.
- A minimum of 5 years of experience in brand management or a related role.
- Proven track record of developing and implementing successful brand strategies.
- Strong analytical skills with the ability to interpret market data and translate insights into actionable strategies.
- Excellent communication and presentation skills, with the ability to influence and align cross-functional teams.
- Experience in coordinating with sales and product development teams to bring new products to market.
- Familiarity with industry trends and the ability to identify and analyze market opportunities.
Valvoline Global provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Are you good at what you do? Join us.
The Company has put a process in place to make its recruitment process accessible to any and all users. Reasonable accommodations will be provided, upon request, to applicants with disabilities in order to facilitate equal opportunity throughout the recruitment and selection process. Please contact Human Resources at 1-800-Valvoline or email 1-800Valvoline@valvoline.com to make a request for reasonable accommodation during any aspect of the recruitment and selection process. The contact information is for accommodation requests only; do not use this contact information to inquire about the status of applications.
Requisition ID: 994