Digital Marketing Manager

Date:  Jan 30, 2025
Location: 

Shanghai, CN, 200030

Digital Marketing Manager

Description: 

Why Valvoline Global Operations?

 

Valvoline Global is a worldwide leader in automotive and industrial solutions, creating future-ready products and best-in-class services for partners around the globe. Established in 1866, we introduced the world’s first branded motor oil, claiming our position as The Original Motor Oil. As an affiliate of Aramco, one of the world's largest integrated energy and chemicals companies, we continue to invest strategically and expand globally, driving unparalleled product innovation and sustainable business solutions.

 

Our corporate values of care, integrity, passion, unified, and excellence shape everything we do. Living out our values is what makes our company, our employees, our partners, our customers, and the communities we serve great.

 

When you join Valvoline Global, you join a culture that is committed to: treating all people with care, operating with integrity, striving for excellence in everything we do, showing passion about delivering on our commitments, and being unified in all our enterprise endeavors.

 

 

 

Job overview: 

The role is responsible for digital marketing with driving integrated initiatives across different digital channels, he/she takes charge of digital channels and provide strong business partnership to related stakeholders with continuously driving digital marketing annual planning & execution, digital brand building, consumer digital engagement etc. in ecosystem with close partnership by fully leveraging digital force to support brand building and business growth.

 

Responsibilities:

1.Develop and implement annual digital marketing plan and calendar to support and grow O2O business to meet/exceed business objectives.

2.Leverage digital channels and resources to drive brand equity, awareness through SEO (search engine optimization).

3.Manage social media operations with positioning, content allocation, tonality control etc to spread/amplify the voice of V brand and its products, and recruit customers/fans.

4.Develop and execute digital campaign on consumer/customer engagement and reactivation, amplify brand equity and products advantages to achieve successful selling- in/out recommendation and conversation.

5.Effective digital platform management with continuous efforts on brand communication and education. Digital effectiveness report and ROI analysis presenting.

 

Requirements:

-Bachelor degree or above in communications, marketing, multimedia, E-commerce related discipline.

-At least 7 years of digital marketing experience, including SEM, SEO, website, SCRM, and digital advertising.

-Proven digital operational experience and track record of success.

-Proven experience in launching and managing digital products / platforms.

- Passionate and savvy in brand building, digital world and Ecosystem building. 
- Innovation and able to come up with creative solutions.
- Negotiation and partner management skills.
- Self-motivated, results driven, strong learning agility and attention to details.
- Strong analytical skills and business acumen.
- Good English and Chinese both in oral and written

 

 

 

 

 

Valvoline Global provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Are you good at what you do? Join us.

 

The Company has put a process in place to make its recruitment process accessible to any and all users. Reasonable accommodations will be provided, upon request, to applicants with disabilities in order to facilitate equal opportunity throughout the recruitment and selection process. Please contact Human Resources at 1-800-Valvoline or email 1-800Valvoline@valvoline.com to make a request for reasonable accommodation during any aspect of the recruitment and selection process. The contact information is for accommodation requests only; do not use this contact information to inquire about the status of applications.

 Requisition ID: 1023 

Digital Marketing Manager