Platform Marketing Senior Specialist - Heavy Duty & Industrial

Why Valvoline Global Operations?
 

At Valvoline Global Operations, we’re proud to be The Original Motor Oil, but we’ve never rested on being first. Founded in 1866, we introduced the world’s first branded motor oil, staking our claim as a pioneer in the automotive and industrial solutions industry. Today, as an affiliate of Aramco, one of the world’s largest integrated energy and chemicals companies, we are driven by innovation and committed to creating sustainable solutions for a better future.

With a global presence, we develop future-ready products and provide best-in-class services for our partners around the world. For us, originality isn’t just about where we began; it’s about where we’re headed and how we’ll lead the way. We are originality in motion.

Our corporate values—Care, Integrity, Passion, Unity, and Excellence—are at the heart of everything we do. These values define how we operate, how we treat one another, and how we engage with our partners, customers, and the communities we serve. At Valvoline Global, we are united in our commitment to:

•    Treating everyone with care.
•    Acting with unwavering integrity.
•    Striving for excellence in all endeavors.
•    Delivering on our commitments with passion.
•    Collaborating as one unified team.

When you join Valvoline Global, you’ll become part of a culture that celebrates creativity, innovation, and excellence. Together, we’re shaping the future of automotive and industrial solutions.

Job Purpose

Reporting to the Platform Marketing Manager Europe, this role is responsible for managing and maintaining the Heavy Duty & Industrial product portfolio, including the introduction of new products and projects in the European Heavy Duty & Industrial space. The Heavy Duty segment within Valvoline Europe prioritizes on-road applications, such as trucks and buses, and focuses primarily on motor oils, driveline and greases.

This is a senior specialist role, requiring strong experience in the lubricants or automotive industry. The job holder must bring a thorough understanding of product portfolios, applications, and market dynamics. Success in this position requires the ability to handle constant commercial pressure from sales teams and external distributors, while managing a complex agenda with multiple high-stakes projects.

The incumbent must be highly organized, proactive, curious, and eager to learn, with the resilience to challenge the status quo and align with ambitious organizational goals. Crucially, this role demands the ability to lead by influence across functions and geographies, without direct reporting lines, and to represent the assigned portfolio credibly to both internal and external stakeholders.

How You Make an Impact (Job Accountabilities)

1. Manage the product portfolio for the assigned product platforms, ensuring competitive positioning and alignment with customer needs.
2. Lead and/or support projects and new product introductions (NSDs), including business case development and financial justification for new initiatives.
3. Gather and analyze market and competitor information, developing market insights, trends, and a deep understanding of market and customer dynamics.
4. Evaluate portfolio performance and proactively drive improvement and optimization, including reformulations and cost improvements (together with PLM team).
5. Work directly with the global and regional Product Strategy team to support the development of future portfolio strategy.
6. Manage and develop marketing and sales programs and tools (digital and printed collaterals, trainings, promotions).
7. Collaborate closely with sales teams and the marketing activation team to maximize the effectiveness of marketing initiatives and product launches.
8. Oversee the representation of the Heavy Duty portfolio in European e-catalogues and technical document platforms (lube advisor, PI sheets, third-party catalogues).
9. Participate in and/or lead internal projects designed to improve the efficiency and operation of the product portfolio team.

What You Bring to the Role (Job Qualifications / Education / Skills / Requirements / Capabilities)

• Minimum: Bachelor’s degree in business or marketing
• Advantage: Technical or engineering qualifications in the automotive industry
• Advantage: Master's degree in business or marketing
• Minimum: 5+ years of B2B marketing experience.
• Required: Experience in the lubricants, automotive, or closely related industrial sectors, with knowledge of product portfolios and applications.
• Advantage: Experience in product marketing, project management, or direct collaboration with distributors and OEMs.

Competencies Desired

Knowledge

• Strong understanding of lubricants portfolios, applications, and market dynamics.
• Familiarity with e-catalogues and technical documentation environments used to represent product portfolios in the European market.

Communication and interpersonal skills

• Fluent in English (spoken and written).
• Ability to communicate in other European languages is an advantage.
• Proven ability to handle commercial pressure from sales teams and distributors while maintaining effective collaboration.
• Excellent organizational skills; capable of managing a demanding agenda with multiple simultaneous projects without losing focus or resilience.
• Hands-on mentality and results driven.
• Proactive, curious, hungry to learn, and willing to challenge the status quo while aligning with organizational ambitions.
• Strong interpersonal and communication skills, with the ability to represent the portfolio effectively to internal and external stakeholders.

Team participation and leadership

• Experienced at working in teams and with remote colleagues.
• Demonstrated ability to lead by influence across functions and regions, without direct reporting lines.

Marketing, analytical and financial skills

• Good understanding of how to use marketing tools and techniques to promote products.
• Good understanding of how to create value propositions.
• Solid analytical skills and ability to interpret market data.

Computer literacy

• Adept at using Office 365 applications, particularly PowerPoint, Excel and Teams.

 Valvoline Global is an equal opportunity employer. We are dedicated to fostering an environment where every individual feels valued, respected, and empowered to contribute their unique perspectives and skills. We strictly prohibit discrimination and harassment of any kind, regardless of race, color, religion, age, sex, national origin, disability, genetics, veteran status, sexual orientation, gender identity, or any other legally protected characteristic.

We are committed to ensuring accessibility throughout our recruitment process. If you require a reasonable accommodation to participate in any stage of the recruitment or selection process, please contact us at:.

•    Email: Valvolineglobalcareers@valvolineglobal.com

This contact information is solely for accommodation requests. For inquiries about application status, please use the appropriate channels listed in your application materials.

Are You Ready to Make an Impact?

At Valvoline Global, we’re looking for passionate and talented individuals to join our journey of innovation and excellence. Are you ready to shape the future with us? Apply today.

Requisition ID: 1844

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