Media Analytics & Ad Ops Manager

The Media Analytics & Ad Ops Manager will be responsible for leading and delivering media analytics for the Americas region, ensuring best-in-class ad operations and analytics practices. This role will collaborate closely with paid media teams, business analytics, and the global marketing analytics function to design, implement, and optimize media data solutions that drive actionable insights and measurable business impact.
The role will involve managing the delivery of all media analytics projects for North America and LATAM, collaborating with our paid media teams, business analytics, and our global marketing analytics team to drive best-in-class in media data solutions and insights. This role will ensure that analytics outputs align with business objectives and deliver measurable value to the company. This position requires a strategic thinker with a deep understanding of media analytics and its application within the business context.

How You Make an Impact (Job Accountabilities)

• Performance Monitoring & Optimization: Track daily media performance across campaigns in North America and LATAM. Proactively identify positive trends, negative variances, anomalies, or operational issues. Collaborate with traders and leadership to address opportunities and challenges in real time. Ensure traders and media leadership are aware of trends (negative and/or positive) as well as any anomalies or issues
• Media Analytics & Dashboard Management: Create and maintain media dashboards that meet the needs of various key stakeholders (media leadership, marketing leadership, traders and C-Suite). Ensure dashboards are intuitive, actionable, and aligned with business objectives.
• Reporting Enhancement & Insight Delivery: Recommend and implement improvements to reporting methodologies. Provide concise, impactful insights that inform leadership and brand marketing team decisions.
• Industry & Analytics Best Practices: Stay current on emerging analytics tools, methodologies, and industry trends specific to media performance measurement. Assess and adopt new solutions to improve reporting efficiency and accuracy. Develop campaign measurement frameworks and ensure alignment between daily analytics support and approved frameworks
• Cross-Functional Communication: Present media campaign performance and creative effectiveness insights to the broader marketing organization, global teams, and senior leadership. Translate complex analytics into clear, business-relevant narratives.
• Marketing Mix Modeling Support: Lead paid media data collection for MMM (Marketing Mix Modeling) initiatives. Serve as the liaison with external marketing analytics partners (e.g., Circana).
• Ad Operations & Tagging Accuracy: Ensure all campaigns are properly tagged and follow consistent naming conventions. Partner with media buyers to align on campaign setup for optimal reporting and analytics outputs.
• This individual will have daily contact with NA Media Strategy & Operations Lead and Paid Media Traders. This individual will have regular contacts with both the North America and LATAM marketing teams, North America Analytics Director, Valvoline Global Brand Equity Team and Americas Leadership. They will also maintain regular contact with Circana and other outside marketing analytics vendors with the objective of assuring Valvoline Global Operations media analytics, ad ops and measurement solutions are executed with best practices and winning vs competition. This individual should be adept at communicating with people across borders, especially the US, Canada and Mexico.

What You Bring to the Role (Job Qualifications / Education / Skills / Requirements / Capabilities)

• Bachelor’s Degree required
• Minimum of 8 years’ work experience in analytics, with at least 6 of those years specifically working in paid media analytics.
• Must have worked in a fast-paced, data-driven, performance-minded environment (example, media agency or tech start up)
• Skill mastery in connecting media ad platforms to dashboarding technology, as well as reporting on media performance with insights that will move the business forward.
• Detailed knowledge of media, how it works, how it is bought/sold, as well as algorithms that impact performance from various media buying platforms.
• Proven track record delivering insights that drive growth and revenue.
• Prefer someone who is keen on understanding and using AI tools to best optimize their work.
• Experience working with data from Google Analytics, The Trade Desk, Google, CM360 and Meta required.
• Experience working with data from Shopify, Amazon Ads, Walmart Connect, DV360, TikTok preferred.
• Experience creating & implementing tags in Google Tag Manager and Google CM360 preferred.
• Proven track record of successfully working in and collaborating across a remote working environment. 

Competencies Desired

• Proficiency in SQL databases and experience with econometrics and customer/market segmentation.
• Strong understanding of statistics, including descriptive statistics, regression, probability, sampling, and hypothesis testing.
• Excellent written and verbal presentation skills, with the ability to translate complex analytical concepts into actionable business insights for non-technical audiences.
• Strong critical thinking and problem-solving skills – a demonstrated ability to mine data for relevant and actionable insights
• Knowledge of web measurement technologies including but not limited to Ad serving platforms and Website analytics software/platforms.
• Data visualization skills desirable (e.g. Tableau, Datorama, PowerBI, etc.)
• Experience in a cross-functional team environment with agency experience a big plus
• Strong understanding of contemporary marketing analytics, advertising technology and research techniques, as well as an innovative vision on how the practice should evolve to keep pace with the ever-changing marketing environment
• Strong client/key stakeholder management/consultative experience with both presenting and resolving issues
• Strong attention to detail, and be able to quality-check their teams’ work to ensure that data anomalies/mistakes are caught prior to delivery of the analysis.
• Extensive experience leading and managing marketing technology projects from ideation through implementation
• Strong understanding and experience with paid digital media buying, key performance indicator development, and technology practices during campaign planning and execution
• Working knowledge of databases and SQL is preferred
• Able to cultivate excellent relationships with technology and research partners
• Ability to work autonomously and meet deadlines in a fast-paced environment
• Hands-on, problem solving abilities – “can do” approach (someone who is a thinker and a doer)
• Enthusiasm for performance marketing, new platforms and the exciting world of eCommerce and emerging platforms.
• Strong excel skills and analytical mindset, with the ability to identify trends and insights through data analysis
• Strong personal organizational, communication and prioritization skills with a strong attention to detail.
• Competitive & Humble, paired with high levels of integrity, autonomy and self-motivation
• Ability to collaborate within a team and across the organization
• Accountable
• Strong desire for learning and exploring new tools and platforms

Working Conditions / Physical Requirements / Travel Requirements

• Remote in the United States or Mexico, or in person in Lexington, KY or Guadalajara, MX. Wherever based, must be willing to work on EST. If based in Mexico, must be fully fluent in English language, both written and spoken.
• Travel up to 5%

Valvoline Global is an equal opportunity employer. We are dedicated to fostering an environment where every individual feels valued, respected, and empowered to contribute their unique perspectives and skills. We strictly prohibit discrimination and harassment of any kind, regardless of race, color, religion, age, sex, national origin, disability, genetics, veteran status, sexual orientation, gender identity, or any other legally protected characteristic.

We are committed to ensuring accessibility throughout our recruitment process. If you require a reasonable accommodation to participate in any stage of the recruitment or selection process, please contact us at:.

•    Email: Valvolineglobalcareers@valvolineglobal.com

This contact information is solely for accommodation requests. For inquiries about application status, please use the appropriate channels listed in your application materials.

Are You Ready to Make an Impact?

At Valvoline Global, we’re looking for passionate and talented individuals to join our journey of innovation and excellence. Are you ready to shape the future with us? Apply today.