Marketing Specialist
RO
Why Valvoline Global Operations?
At Valvoline Global Operations, we’re proud to be The Original Motor Oil, but we’ve never rested on being first. Founded in 1866, we introduced the world’s first branded motor oil, staking our claim as a pioneer in the automotive and industrial solutions industry. Today, as an affiliate of Aramco, one of the world’s largest integrated energy and chemicals companies, we are driven by innovation and committed to creating sustainable solutions for a better future.
With a global presence, we develop future-ready products and provide best-in-class services for our partners around the world. For us, originality isn’t just about where we began; it’s about where we’re headed and how we’ll lead the way. We are originality in motion.
Our corporate values—Care, Integrity, Passion, Unity, and Excellence—are at the heart of everything we do. These values define how we operate, how we treat one another, and how we engage with our partners, customers, and the communities we serve. At Valvoline Global, we are united in our commitment to:
• Treating everyone with care.
• Acting with unwavering integrity.
• Striving for excellence in all endeavors.
• Delivering on our commitments with passion.
• Collaborating as one unified team.
When you join Valvoline Global, you’ll become part of a culture that celebrates creativity, innovation, and excellence. Together, we’re shaping the future of automotive and industrial solutions.
Job Overview
Reporting to the Regional Marketing Manager, this role is responsible for driving sell-out growth across the assigned territory by leading trade marketing activation with wholesale and traditional distributors. The role focuses on in-market execution, customer-facing programs, and distributor engagement to increase offtake, visibility, and distribution. Working closely with Sales, Product, and Brand teams, the position ensures effective translation of strategy into high-impact local execution. This is a field-oriented, commercially driven role requiring strong ownership and hands-on activation.
Primary Duties and Responsibilities
Trade-Activation & Sell-out: Drive trade activation programs to increase sell-out across distributors, including promotions, incentives, and retail programs.
- Design and execute trade programs to increase sales.
- Develop promotions, incentives, and activation mechanics
- Drive distributor execution excellence
Distributor Management: Co-create and own distributor activation plans, ensuring strong execution and alignment with commercial objectives.
- Co-create and own distributor activation plans
- Build distributor marketing capabilities
- Ensure execution compliance
Field Execution: Conduct regular field visits in region to monitor execution, visibility, and promotional effectiveness
- Regular market visits (Serbia & Romania)
- Monitor POS visibility, promotions, and activation quality
- Identify gaps and fix execution
Campaign & Launch Activation: Activate campaigns and product launches with strong local execution and customer adaptation
- Localize and execute campaigns with distributors
- Ensure strong retail activation of product launches
Budget & ROI: Manage trade marketing budgets and track ROI of activation initiatives.
- Manage trade marketing budgets – including settlement and monitoring
- Track ROI of promotions and campaigns
Education
Minimum bachelor’s degree in business or marketing
Knowledge, Skills, and Competencies
- Minimum bachelor’s degree in business or marketing, Master degree is a plus
- Minimum 5 years of marketing or sales experience in B2B partner marketing, preferably in the automotive industry (but not “must-be”). Ideally coming from the lubricants sector.
- Experience in FMCG and trade marketing activation is essential.
- Experience with sponsoring activities is a huge advantage
- Must be fluent in English - Russian and all other languages are a plus (Romanian, Bulgarian)
- Excellent interpersonal and communication skills with a strong customer focus.
- Proactive, self-starter, independent, and willing to take ownership.
- Hands-on mentality, Results driven, sales credibility.
- Comfortable working in a fast-moving environment.
- Fast learning, self-esteem with an eye-for-detail are the BIG pluses
- Comfortable working with people is a BIG plus
Valvoline Global is an equal opportunity employer. We are dedicated to fostering an environment where every individual feels valued, respected, and empowered to contribute their unique perspectives and skills. We strictly prohibit discrimination and harassment of any kind, regardless of race, color, religion, age, sex, national origin, disability, genetics, veteran status, sexual orientation, gender identity, or any other legally protected characteristic.
We are committed to ensuring accessibility throughout our recruitment process. If you require a reasonable accommodation to participate in any stage of the recruitment or selection process, please contact us at:.
• Email: Valvolineglobalcareers@valvolineglobal.com
This contact information is solely for accommodation requests. For inquiries about application status, please use the appropriate channels listed in your application materials.
Are You Ready to Make an Impact?
At Valvoline Global, we’re looking for passionate and talented individuals to join our journey of innovation and excellence. Are you ready to shape the future with us? Apply today.
Requisition ID: 2342 #LI-KT1
