Marketing Specialist Senior

Why Valvoline Global Operations?
 
At Valvoline Global Operations, we’re proud to be The Original Motor Oil, but we’ve never rested on being first. Founded in 1866, we introduced the world’s first branded motor oil, staking our claim as a pioneer in the automotive and industrial solutions industry. Today, as an affiliate of Aramco, one of the world’s largest integrated energy and chemicals companies, we are driven by innovation and committed to creating sustainable solutions for a better future.

With a global presence, we develop future-ready products and provide best-in-class services for our partners around the world. For us, originality isn’t just about where we began; it’s about where we’re headed and how we’ll lead the way. We are originality in motion.

Our corporate values—Care, Integrity, Passion, Unity, and Excellence—are at the heart of everything we do. These values define how we operate, how we treat one another, and how we engage with our partners, customers, and the communities we serve. At Valvoline Global, we are united in our commitment to:

•    Treating everyone with care.
•    Acting with unwavering integrity.
•    Striving for excellence in all endeavors.
•    Delivering on our commitments with passion.
•    Collaborating as one unified team.

When you join Valvoline Global, you’ll become part of a culture that celebrates creativity, innovation, and excellence. Together, we’re shaping the future of automotive and industrial solutions.

The Marketing Specialist will assist in delivering sustained growth for Valvoline’s Mexico and NOLA business; and set the business up for future success by supporting brand management's goals for each of the brands within the heavy duty portfolio.  Key responsibilities include delivering on projects and initiatives that drive share and volume projections to deliver annual plan, brand planning, financials and business performance, packaging, and consumer promotions. Must be skilled at partnering cross-functionally with sales to drive high impact programs that deliver forecast.

Description:

• Strategic Planning - Support brand management in development of strategic plan to get best overall performance from portfolio based on category trends, competitive activity and distributor objectives.  Must balance maintaining high volume declining segments with smaller opportunity growth segments in determining the ideal areas of focus to win in both the short and long term. Analize data and creation of power BI reports.
• Product / Portfolio Strategy - Partner and represent LATAM HD product strategy needs with Product Strategy & Management team in developing packaging, labels and formulations to deliver consumer and customer needs for various HD channels.
• Sales Account Marketing - Partner to support sales for any strategic marketing issues; including building sales presentations, Owner Operator reports customer portfolio reviews and top-to-top content.
• New Product Launch - Partner closely with sales and equity teams on any new heavy duty product launch executions and monitoring the performance in market.
• Brand Performance - Partner with brand manager to accelerate performance of brands within portfolio and deliver forecasted volumes and gross profit.  Understand drivers of over/underperformance (with input from analytics group) and develop action plans to address as needed.  Work with trade marketing to maximize ROI of trade budget, including executing pilots of new tactics as required.
• P&L Management - Understand P&L for specific brands in portfolio.  Has accountability for understanding and aligning to brand level forecasts, retail level forecasts provided by sales for those brands, product cost inputs from Global Products, and pricing including competitors and ours .
• Event Execution - Support regional tradeshows, Owner Operation activations and VESF events execution with Cummins and Sales
• Build Organizational Capability - Grow the capability of the organization by improving processes and approaches, and building organization knowledge in marketing.

Requirements:

• 2+ years of marketing & strategy experience preferred in an agency or company background, with 3-5+ years of relevant professional in Marketing
• Bilingual (English, Spanish)
• Bachelor’s degree required, Marketing or Mass Communications, Administration, Public Relationships, International Commerce preferred
• Must be based in Mexico and able to travel up to 40% with frequent overnights. 
• Experience using Microsoft office and marketing tools or programs.
• Experience managing external partners without oversight.
• Proven results managing and building a HD plan following across a variety of channels and using platforms execution.
• Experience analyzing and presenting reports and actionable data to external partners and internal senior executives.
• AI knowledge.
• In-depth knowledge of the latest best practices, tools, and trends on platforms
• Exceptional relationship management skills; able to work collaboratively with internal teams and external partners.
• Ability to work efficiently under pressure, managing multiple priorities with tight deadlines.
• Time management, organization, and prioritization skills that enable you to deliver against quick deadlines.
• Passion for the DIFM culture and Valvoline Values

Valvoline Global is an equal opportunity employer. We are dedicated to fostering an environment where every individual feels valued, respected, and empowered to contribute their unique perspectives and skills. We strictly prohibit discrimination and harassment of any kind, regardless of race, color, religion, age, sex, national origin, disability, genetics, veteran status, sexual orientation, gender identity, or any other legally protected characteristic.

We are committed to ensuring accessibility throughout our recruitment process. If you require a reasonable accommodation to participate in any stage of the recruitment or selection process, please contact us at:.

•    Email: Valvolineglobalcareers@valvolineglobal.com

This contact information is solely for accommodation requests. For inquiries about application status, please use the appropriate channels listed in your application materials.

Are You Ready to Make an Impact?

At Valvoline Global, we’re looking for passionate and talented individuals to join our journey of innovation and excellence. Are you ready to shape the future with us? Apply today.

Requisition ID: 2546