Marketing Manager Eastern Europe

Why Valvoline Global Operations?
 

At Valvoline Global Operations, we’re proud to be The Original Motor Oil, but we’ve never rested on being first. Founded in 1866, we introduced the world’s first branded motor oil, staking our claim as a pioneer in the automotive and industrial solutions industry. Today, as an affiliate of Aramco, one of the world’s largest integrated energy and chemicals companies, we are driven by innovation and committed to creating sustainable solutions for a better future.

With a global presence, we develop future-ready products and provide best-in-class services for our partners around the world. For us, originality isn’t just about where we began; it’s about where we’re headed and how we’ll lead the way. We are originality in motion.

Our corporate values—Care, Integrity, Passion, Unity, and Excellence—are at the heart of everything we do. These values define how we operate, how we treat one another, and how we engage with our partners, customers, and the communities we serve. At Valvoline Global, we are united in our commitment to:

•    Treating everyone with care.
•    Acting with unwavering integrity.
•    Striving for excellence in all endeavors.
•    Delivering on our commitments with passion.
•    Collaborating as one unified team.

When you join Valvoline Global, you’ll become part of a culture that celebrates creativity, innovation, and excellence. Together, we’re shaping the future of automotive and industrial solutions.

Job Purpose

This role leads the regional marketing strategy, deliverables and team in East Europe, overseeing the development and execution of marketing plans that support the overall company strategy, distributor growth and achievement of the related objectives. They work closely with the regional sales team ensuring alignment with customer priorities and sales growth initiatives. This role leads, coaches and develops a team of marketing specialists ensuring clear KPIs and execution strategies are in place for the team.

How You Make an Impact (Job Accountabilities)

• Develop the marketing strategy, playbooks, value propositions and key initiatives tailored to drive growth for the distributor network across East Europe.
• Coordinate regional marketing planning through the team of marketing specialists. Oversee the timely roll-out of campaigns, promotions, activations, innovation projects and product launches and measure effectiveness through predefined set of performance indicators. Periodically present key updates, insights and recommendations to leadership.
• Work in conjunction with the sales team in planning, coordinating and executing campaigns, events and other lead-generating and brand building activities.
• Manage the relationship tied to local sponsorship deals, motorsports and others, ensuring we maximize the spend, experiences and local activations. Coordinate key VIP events ensuring a great customer experience and sales driving connectivity.
• Lead and develop the team of marketing specialists. Work on enhancing capabilities and team behavior within the group. Ensure proper KPIs, development plans and accountability for all team members.
• Be a pro-active partner for the sales teams (both direct and indirect). Strive for close working relationships with an open line of communications.
• Full responsibility for building and delivering go-to-market strategy, messaging, positioning, training, collateral, programs, competitive & data analysis and other supporting tools in their area.
• Prepare and coordinate quarterly business reviews with key distributors across the region. Ensures their team provides the necessary support and attendance for other business reviews and customer functions as required.
• Actively provide feedback (direct or through the team) on the market, such as competitor info, pricing and trends to the respective departments
• Manage the assigned budgets through diligent planning, execution, and tracking of all programs and marketing spend.

What You Bring to the Role (Job Qualifications / Education / Skills / Requirements / Capabilities)

• Minimum: Bachelor’s degree in Business or Marketing
• Advantage: Master's degree or higher
• Minimum: 8-10 years of (B2B) marketing experience.
• Advantage: Experience of working at/or with parts distributors in the automotive, lubricants or similar industry

Competencies Desired

Communication and interpersonal skills

• Fluent in English (spoken and written).
• Ability to communicate in other European languages is an advantage.
• Excellent interpersonal and communication skills.
• Pro-active, self-starter, independent, and willing to take ownership.
• Comfortable to work in a fastmoving environment.
• Hands-on mentality and results driven.
• Flexible and stress resistant

Team participation and leadership

• Experienced at working in teams and with remote colleagues.
• Adept in managing various internal and external stakeholders.
• Experienced in managing direct reports.
• Experienced in leading cross-functional project teams.
• Experienced in managing budgets.

Marketing, analytical and financial skills

• Excellent understanding of how to use marketing tools and techniques to drive demand
• Excellent understanding of how to create value propositions.
• Good analytical skills and ability to interpret market data.
• Good financial acumen and able to interpret financial data.

Computer literacy

• Adept at using Office 365 applications, particularly PowerPoint, Excel and Teams.

 Valvoline Global is an equal opportunity employer. We are dedicated to fostering an environment where every individual feels valued, respected, and empowered to contribute their unique perspectives and skills. We strictly prohibit discrimination and harassment of any kind, regardless of race, color, religion, age, sex, national origin, disability, genetics, veteran status, sexual orientation, gender identity, or any other legally protected characteristic.

We are committed to ensuring accessibility throughout our recruitment process. If you require a reasonable accommodation to participate in any stage of the recruitment or selection process, please contact us at:.

•    Email: Valvolineglobalcareers@valvolineglobal.com

This contact information is solely for accommodation requests. For inquiries about application status, please use the appropriate channels listed in your application materials.

Are You Ready to Make an Impact?

At Valvoline Global, we’re looking for passionate and talented individuals to join our journey of innovation and excellence. Are you ready to shape the future with us? Apply today.

Requisition ID: 1890

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