Senior Marketing Specialist

Why Valvoline Global Operations?
 
At Valvoline Global Operations, we’re proud to be The Original Motor Oil, but we’ve never rested on being first. Founded in 1866, we introduced the world’s first branded motor oil, staking our claim as a pioneer in the automotive and industrial solutions industry. Today, as an affiliate of Aramco, one of the world’s largest integrated energy and chemicals companies, we are driven by innovation and committed to creating sustainable solutions for a better future.

With a global presence, we develop future-ready products and provide best-in-class services for our partners around the world. For us, originality isn’t just about where we began; it’s about where we’re headed and how we’ll lead the way. We are originality in motion.

Our corporate values—Care, Integrity, Passion, Unity, and Excellence—are at the heart of everything we do. These values define how we operate, how we treat one another, and how we engage with our partners, customers, and the communities we serve. At Valvoline Global, we are united in our commitment to:

•    Treating everyone with care.
•    Acting with unwavering integrity.
•    Striving for excellence in all endeavors.
•    Delivering on our commitments with passion.
•    Collaborating as one unified team.

When you join Valvoline Global, you’ll become part of a culture that celebrates creativity, innovation, and excellence. Together, we’re shaping the future of automotive and industrial solutions.

Valvoline Global Operations Headquarters is located in Lexington, KY. We prefer local candidates willing to work an in-office work schedule (3 days per week). 

How You’ll Make an Impact

Valvoline Global Products is seeking an energetic Senior Marketing Specialist to drive installer channel marketing success through our partner solutions and consumer promotions programs, including Vperks, Rev Up, Stickerbucks, and VSpiff. This role will integrate technology, promotions, training, and brand execution to fuel incremental sales and boost customer engagement across our network, with a focus on our third-party distributors within the US.

Responsibilities Include

• Develop, manage, and optimize marketing programs, providing installers easy access to customizable, brand-compliant advertising through our mar-tech stack and vendor partners.
• Lead efforts to revolutionize our offerings, vendor selection, and management to enable through-channel marketing automation. This includes integrating partner co-op and marketing development funds for a one-stop shop system to enable consumer traffic-driving marketing services.
• Support the full ecosystem of Valvoline Performance Rewards, including Rev Up, Stickerbucks, and VSpiff programs — including internal communications, enablement, external marketing materials, reporting, and fund management.
• Manage our consumer rebate program, Vperks, to include promotion development, enrollments, and ongoing creative executions and engagement.
• Deliver internal and external training and customer support for marketing platforms, program guidelines, promotion execution, co-op fund accruals, approvals, and claims submission processes.
• Monitor and report on all program performance to stakeholders to ensure business goals and objectives are being met.
• Collaborate and support our Product/Platform managers with key initiatives to deliver on planned volume commitments and new product launches through our partner solution suite of programs.
• Serve on project teams to develop and lead initiatives for the installer channel business, localizing global sponsorship opportunities.
• Ensure strict adherence to brand standards and financial integrity across all marketing and promotional activities.

What You’ll Need

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 3+ years of experience in channel marketing, digital marketing, trade promotion management, or marketing automation platforms.
• Proven experience in both B2B and B2C marketing.
• Strong understanding of co-op marketing programs, media fulfillment, and campaign analysis/reporting.
• Excellent project management, communication, and training skills, with the ability to support a diverse customer network.
• Ability to lead, influence, and collaborate effectively with diverse cross-functional teams.

What Will Set You Apart

• Masters of Business Administration (MBA)

• Project Management Professional (PMP) certification

Benefits That Drive Themselves

• Health insurance plans (medical, dental, vision)
• HSA and flexible spending accounts
• 401(k)
• Incentive opportunity*
• Life insurance
• Short and long-term disability insurance
• Paid vacation and holidays*
• Employee Assistance Program
• Employee discounts
• Tuition reimbursement*
• Adoption assistance*

#LI-MW1

 Valvoline Global is an equal opportunity employer. We are dedicated to fostering an environment where every individual feels valued, respected, and empowered to contribute their unique perspectives and skills. We strictly prohibit discrimination and harassment of any kind, regardless of race, color, religion, age, sex, national origin, disability, genetics, veteran status, sexual orientation, gender identity, or any other legally protected characteristic.

We are committed to ensuring accessibility throughout our recruitment process. If you require a reasonable accommodation to participate in any stage of the recruitment or selection process, please contact us at:.

•    Email: Valvolineglobalcareers@valvolineglobal.com

This contact information is solely for accommodation requests. For inquiries about application status, please use the appropriate channels listed in your application materials.

Are You Ready to Make an Impact?

At Valvoline Global, we’re looking for passionate and talented individuals to join our journey of innovation and excellence. Are you ready to shape the future with us? Apply today.

Requisition ID: 1469