Senior Brand Manager, Motor Oils, and Retail Auto Parts (RAP) Commercial Strategy

Why Valvoline Global Operations?
 
At Valvoline Global Operations, we’re proud to be The Original Motor Oil, but we’ve never rested on being first. Founded in 1866, we introduced the world’s first branded motor oil, staking our claim as a pioneer in the automotive and industrial solutions industry. Today, as an affiliate of Aramco, one of the world’s largest integrated energy and chemicals companies, we are driven by innovation and committed to creating sustainable solutions for a better future.

With a global presence, we develop future-ready products and provide best-in-class services for our partners around the world. For us, originality isn’t just about where we began; it’s about where we’re headed and how we’ll lead the way. We are originality in motion.

Our corporate values—Care, Integrity, Passion, Unity, and Excellence—are at the heart of everything we do. These values define how we operate, how we treat one another, and how we engage with our partners, customers, and the communities we serve. At Valvoline Global, we are united in our commitment to:

•    Treating everyone with care.
•    Acting with unwavering integrity.
•    Striving for excellence in all endeavors.
•    Delivering on our commitments with passion.
•    Collaborating as one unified team.

When you join Valvoline Global, you’ll become part of a culture that celebrates creativity, innovation, and excellence. Together, we’re shaping the future of automotive and industrial solutions.

 Valvoline Global Operations Headquarters is located in Lexington, KY. We prefer local candidates willing to work an in-office work schedule (3 days per week). *This position offers a full relocation package for non-local qualified candidates. 

How You Will Make an Impact

The Sr. Brand Manager, Motor Oils, is a critical commercial and marketing leader responsible for driving the strategy, performance, and long-term growth of Valvoline’s Motor Oil portfolio—including Passenger Car Motor Oil (PCMO), Heavy Duty Engine Oil (HDEO), and the Small Engine Oil businesses. Additionally, the Sr. Brand Manager will be responsible for developing and implementing a strategy to win across categories in the Commercial channel for our key specialty retail customers. This role blends portfolio ownership, channel strategy, integrated marketing and communication leadership, along with high-impact customer collaboration.

The Sr. Brand Manager partners closely with Sales, Category Management, Product Strategy, R&D, Finance, external agency partners, and others to develop multi-year strategies, execute innovation, manage financial performance, and lead major customer-facing meetings. The role also manages two Associate Brand Managers and plays a key role in building marketing capability across the broader team.

Key Responsibilities Include:

• Motor Oils Portfolio Leadership
  • Lead the full strategy for PCMO, HDEO, and Small Engine portfolios—including vision, competitive positioning, communication, pricing strategy, and long-term portfolio evolution with the product strategy team.
  • Lead the annual financial planning process for the Motor Oils portfolio in partnership with Sales, Finance, and Supply Chain, develop annual volume and revenue forecasts, promotional assumptions, and portfolio investment needs.
  • Manage business performance across revenue, margin, and product mix to meet annual financial targets. Monitor performance against plan and recommend course corrections.
  • Translate insights on consumers, shoppers, and competitors into actionable strategies that drive brand health and category growth.
• Retail Auto Parts (RAP) Commercial Strategy
  • Serve as the commercial marketing lead for the RAP channel, aligning portfolio and channel strategies with customer and market needs.
  • Partner cross-functionally with Sales, Product Strategy, Pricing, and Category Management to lead the development of the strategy across product assortment, education, pricing, and promotion.
  • Lead development of creative assets required to educate the countermen/women at our key retailers, the end commercial customer, and other key stakeholders on Valvoline’s commercial portfolio and promotions.
  • Partner with Product Strategy to identify white space innovation opportunities and lead commercialization through the stage gate process.
• Communication & Media Strategy
  • Lead development of annual integrated media and communication strategies across the Valvoline portfolio with internal and external agency teams—spanning awareness, consideration, and conversion tactics.
  • Develop strategic briefs, guide creative development, and ensure deliverables align with brand and channel strategies across all consumer and customer touch points.
  • Lead team to manage timelines, budgets, and execution across on and offline assets, content, claims, and other marketing materials to support channel investment decisions.
• Leadership & Talent Development
  • Lead, coach, and develop two Associate Brand Managers overseeing PCMO, HDEO, and the Small Engine portfolios.
  • Build marketing capability across insights, portfolio management, commercial storytelling, and cross-functional leadership.
  • Champion a high-performance culture focused on accountability, collaboration, and growth.
  • Act as a trusted advisor to RAP customers by delivering insight-driven category leadership, deepening our current partnerships.
  • Lead customer presentations with strategic clarity and compelling storytelling.

What You’ll Need

• Bachelor’s degree required
• 6+ years of experience in brand management or product marketing, ideally in CPG or automotive aftermarket.
• Experience leading media strategy, creative development, and agency management strongly preferred.
• Proven success in building and executing commercial strategies and delivering annual business plans.

What Will Set You Apart 

• CPG or automotive aftermarket experience
• Experience presenting to and influencing major retail customers is highly preferred.
• MBA preferred.

Benefits That Drive Themselves

• Health insurance plans (medical, dental, vision)
• Health Savings Account (with employer-base deposit and match)
• Flexible spending accounts
• Competitive 401(k) with generous employer base deposit and match
• Incentive opportunity*
• Life insurance
• Short- and long-term disability insurance
• Paid vacation and holidays*
• Employee Assistance Program
• Employee discounts
• PTO Buy/Sell Options*
• Tuition reimbursement*
• Adoption assistance*
• Terms and conditions apply, and benefits may differ depending on position or tenure.

#LI-MW1

Valvoline Global is an equal opportunity employer. We are dedicated to fostering an environment where every individual feels valued, respected, and empowered to contribute their unique perspectives and skills. We strictly prohibit discrimination and harassment of any kind, regardless of race, color, religion, age, sex, national origin, disability, genetics, veteran status, sexual orientation, gender identity, or any other legally protected characteristic.

We are committed to ensuring accessibility throughout our recruitment process. If you require a reasonable accommodation to participate in any stage of the recruitment or selection process, please contact us at:.

•    Email: Valvolineglobalcareers@valvolineglobal.com

This contact information is solely for accommodation requests. For inquiries about application status, please use the appropriate channels listed in your application materials.

Are You Ready to Make an Impact?

At Valvoline Global, we’re looking for passionate and talented individuals to join our journey of innovation and excellence. Are you ready to shape the future with us? Apply today.

Requisition ID: 2029