Chief Brand Officer

Why Valvoline Global Operations?

At Valvoline Global Operations, we’re proud to be The Original Motor Oil, but we’ve never rested on being first. Founded in 1866, we introduced the world’s first branded motor oil, staking our claim as a pioneer in the automotive and industrial solutions industry. Today, as an affiliate of Aramco, one of the world’s largest integrated energy and chemicals companies, we are driven by innovation and committed to creating sustainable solutions for a better future.

With a global presence, we develop future-ready products and provide best-in-class services for our partners around the world. For us, originality isn’t just about where we began; it’s about where we’re headed and how we’ll lead the way. We are originality in motion.

Our corporate values—Care, Integrity, Passion, Unity, and Excellence—are at the heart of everything we do. These values define how we operate, how we treat one another, and how we engage with our partners, customers, and the communities we serve. At Valvoline Global, we are united in our commitment to:

•    Treating everyone with care.
•    Acting with unwavering integrity.
•    Striving for excellence in all endeavors.
•    Delivering on our commitments with passion.
•    Collaborating as one unified team.

When you join Valvoline Global, you’ll become part of a culture that celebrates creativity, innovation, and excellence. Together, we’re shaping the future of automotive and industrial solutions.

How You’ll Make an Impact

The Senior Vice President, Chief Brand Officer (CBO) is an executive leader accountable for driving the growth, value, and integrity of the Valvoline brand across global markets. As the steward of brand equity, the CBO oversees brand strategy, corporate communications, customer experience, and global marketing alignment to enhance awareness, engagement, and loyalty. This role ensures brand consistency across all channels and touchpoints while delivering measurable business results in support of the company’s long-term objectives.

As Chief Brand Officer, you will shape the face and future of an iconic brand in a pivotal era of transformation. Your leadership will ensure Valvoline stands for innovation, customer centricity, and growth—globally recognized as the most trusted name in premium lubricants.

Responsibilities Include

1. Brand Strategy & Vision

• Define and lead the enterprise brand strategy aligned to corporate mission and goals.
• Develop and implement global brand architecture, messaging, and positioning frameworks.
  
  

2. Brand Management

• Govern brand voice, identity, and design across digital and physical assets.
• Serve as lead brand ambassador with Valvoline Retail Services to drive global brand expansion.
• Oversee agency partnerships for creative, media, and sponsorship.
  
  

3. Marketing & Communications Alignment

• Lead Global Marketing Council to ensure consistent, goal-aligned campaigns across business units.
• Guide storytelling and content strategy across channels to reinforce brand purpose.
• Oversee global and regional media investments tied to strategic corporate OGSM (Objectives, Goals, Strategies, Measures).

4. Customer Experience & Engagement

• Lead global CX strategy, including Unified Premium Experience (UPX) design and deployment.
• Integrate CX insights with product, sales, and service teams for seamless brand experiences.

5. Innovation & Strategic Partnerships

• Identify and lead strategic brand partnerships and innovation opportunities.
• Lead brand architecture and identity efforts for acquisitions and market entries.

6. Internal Branding & Culture

• Champion employee brand engagement and internal communications.
• Develop internal brand training programs for global rollout.

7. Executive Leadership & Governance

• Operate under a hub-and-spoke governance model to provide global standards and enable regional activation.
• Collaborate with executive leadership to embed brand into strategic planning and growth initiatives.

What You’ll Need

• 15+ years of progressive experience in global brand management, marketing, or communications, including 5+ years in senior executive roles.
• Proven success in building and evolving global brands in complex, matrixed environments.
• Deep understanding of brand equity, integrated marketing, customer experience, and content strategy.
• Experience managing global agency relationships and large-scale media investments.
• Track record of translating brand strategies into measurable business outcomes.
• Bachelor’s degree required; MBA or advanced degree strongly preferred.

What Will Set You Apart

• Strategic Agility: Anticipates brand and consumer trends, positions brand for future relevance.
• Creative Problem Solving: Combines analytical thinking with creativity to drive breakthrough ideas.
• Data-Driven Decision Making: Leverages insights and analytics to guide investment and marketing effectiveness.
• Executive Presence & Influence: Inspires trust and alignment across executive teams, partners, and markets.
• Cross-Functional Collaboration: Builds strong relationships across Product, Sales, HR, and Customer Experience.
• Change Leadership: Drives adoption of new brand frameworks, technologies, and ways of working globally.

Valvoline Global is an equal opportunity employer. We are dedicated to fostering an environment where every individual feels valued, respected, and empowered to contribute their unique perspectives and skills. We strictly prohibit discrimination and harassment of any kind, regardless of race, color, religion, age, sex, national origin, disability, genetics, veteran status, sexual orientation, gender identity, or any other legally protected characteristic.

We are committed to ensuring accessibility throughout our recruitment process. If you require a reasonable accommodation to participate in any stage of the recruitment or selection process, please contact us at:.

•    Email: Valvolineglobalcareers@valvolineglobal.com

This contact information is solely for accommodation requests. For inquiries about application status, please use the appropriate channels listed in your application materials.

Are You Ready to Make an Impact?

At Valvoline Global, we’re looking for passionate and talented individuals to join our journey of innovation and excellence. Are you ready to shape the future with us? Apply today.

Requisition ID: 1556