Associate Trade Marketing Specialist

Why Valvoline Global Operations?
 
At Valvoline Global Operations, we’re proud to be The Original Motor Oil, but we’ve never rested on being first. Founded in 1866, we introduced the world’s first branded motor oil, staking our claim as a pioneer in the automotive and industrial solutions industry. Today, as an affiliate of Aramco, one of the world’s largest integrated energy and chemicals companies, we are driven by innovation and committed to creating sustainable solutions for a better future.

With a global presence, we develop future-ready products and provide best-in-class services for our partners around the world. For us, originality isn’t just about where we began; it’s about where we’re headed and how we’ll lead the way. We are originality in motion.

Our corporate values—Care, Integrity, Passion, Unity, and Excellence—are at the heart of everything we do. These values define how we operate, how we treat one another, and how we engage with our partners, customers, and the communities we serve. At Valvoline Global, we are united in our commitment to:

•    Treating everyone with care.
•    Acting with unwavering integrity.
•    Striving for excellence in all endeavors.
•    Delivering on our commitments with passion.
•    Collaborating as one unified team.

When you join Valvoline Global, you’ll become part of a culture that celebrates creativity, innovation, and excellence. Together, we’re shaping the future of automotive and industrial solutions.

Valvoline Global Operations Headquarters is located in Lexington, KY. We prefer local candidates willing to work an in-office work schedule (3 days per week). 

How You’ll Make an Impact

We are seeking a highly organized and results-driven Associate Trade Marketing Specialist to oversee promotion planning and execution within the DIY retail channel. This individual will play a central role in developing and activating consumer promotions that drive awareness, engagement, and sales at the shelf for one or more of our fastest-growing accounts.

Success in this role demands outstanding attention to detail, project management excellence, and a collaborative mindset. The ideal candidate combines strategic thinking with operational discipline while bringing creative promotional ideas to life with precision.

Responsibilities Include
• Develop and execute trade marketing plans tailored to DIY brick-and-mortar accounts, including promotional calendars, merchandising strategies, and in-store activations.
• Lead cross-functional project management for campaign execution, ensuring alignment on timelines, budgets, and deliverables across sales, category, and other internal partners.
• Partner with external marketing, promotions, and retail activation agencies to deploy high-impact programs at the store level.
• Ensure campaign execution excellence through structured planning, tracking, and timeline management.
• Translate national brand campaigns into retail-specific promotional strategies aligned with customer and shopper needs.
• Monitor budget allocations and optimize marketing spend to improve ROI and efficiency.
• Analyze promotion performance and shopper engagement metrics to continuously improve effectiveness.
• Lead development of Valvoline’s execution at retailer national trade shows.

What You’ll Need
• Bachelor’s degree in Marketing, Business, or a related field.
• 2+ years of marketing, shopper marketing, or CPG retail marketing experience
• Proven ability to manage complex projects with multiple stakeholders
• Strong organizational skills and an eye for detail; able to manage competing priorities with precision
• Analytical skills to interpret sales data and translate insights into actionable marketing strategies
• Excellent interpersonal and communication skills with a collaborative, team-oriented approach

What Will Set You A Part
• Experience in the automotive aftermarket, DIY retail, or related specialty retail industries.
• Familiarity with syndicated data platforms (e.g., Nielsen, Circana) or planogram/shopper insight tools.
• Background working with both internal cross-functional teams and third-party marketing partners.

Benefits That Drive Themselves
Health insurance plans (medical, dental, vision)
HSA and flexible spending accounts
401(k)
Incentive opportunity*
Life insurance
Short and long-term disability insurance
Paid vacation and holidays*
Employee Assistance Program
Employee discounts
Tuition reimbursement*
Adoption assistance*

#LI-MW1

Valvoline Global is an equal opportunity employer. We are dedicated to fostering an environment where every individual feels valued, respected, and empowered to contribute their unique perspectives and skills. We strictly prohibit discrimination and harassment of any kind, regardless of race, color, religion, age, sex, national origin, disability, genetics, veteran status, sexual orientation, gender identity, or any other legally protected characteristic.

We are committed to ensuring accessibility throughout our recruitment process. If you require a reasonable accommodation to participate in any stage of the recruitment or selection process, please contact us at:.

•    Email: Valvolineglobalcareers@valvolineglobal.com

This contact information is solely for accommodation requests. For inquiries about application status, please use the appropriate channels listed in your application materials.

Are You Ready to Make an Impact?

At Valvoline Global, we’re looking for passionate and talented individuals to join our journey of innovation and excellence. Are you ready to shape the future with us? Apply today.

Requisition ID: 1658