Associate Brand Manager

Why Valvoline Global Operations?
 
At Valvoline Global Operations, we’re proud to be The Original Motor Oil, but we’ve never rested on being first. Founded in 1866, we introduced the world’s first branded motor oil, staking our claim as a pioneer in the automotive and industrial solutions industry. Today, as an affiliate of Aramco, one of the world’s largest integrated energy and chemicals companies, we are driven by innovation and committed to creating sustainable solutions for a better future.

With a global presence, we develop future-ready products and provide best-in-class services for our partners around the world. For us, originality isn’t just about where we began; it’s about where we’re headed and how we’ll lead the way. We are originality in motion.

Our corporate values—Care, Integrity, Passion, Unity, and Excellence—are at the heart of everything we do. These values define how we operate, how we treat one another, and how we engage with our partners, customers, and the communities we serve. At Valvoline Global, we are united in our commitment to:

•    Treating everyone with care.
•    Acting with unwavering integrity.
•    Striving for excellence in all endeavors.
•    Delivering on our commitments with passion.
•    Collaborating as one unified team.

When you join Valvoline Global, you’ll become part of a culture that celebrates creativity, innovation, and excellence. Together, we’re shaping the future of automotive and industrial solutions.

Valvoline Global Operations Headquarters is located in Lexington, KY. We prefer local candidates willing to work an in-office work schedule (3 days per week).  

How You’ll Make an Impact

The Associate Brand Manager – US Do-It-For-Me Marketing plays a critical role in creating, implementing, and executing marketing programs and initiatives that drive sales and volume growth across Valvoline’s Direct (B2B) customer business. This role will collaborate closely with cross-functional partners, including Sales, Product Strategy & Management, Brand Management, Pricing & Analytics, and Category Management.

Beyond supporting core brand priorities, this role delivers strong execution of marketing programs across regional accounts in select DMA’s, works closely with sales to advance key initiatives, and plays a key part in shaping growth strategies aligned with company objectives. In addition, the role will work closely with the Lead/Demand generation team to execute prospecting media campaigns across various channels.

Additional responsibilities include:

• Analyze product performance and identify growth opportunities within the defined business area.
• Develop marketing and sales materials that clearly communicate Valvoline’s value proposition and reasons-to-believe for prospective customers.
• Support customer account meetings with Sales by delivering data-driven insights and selling stories that drive volume and penetration at customer locations (including National Meeting content, trade show materials, and related assets).
• Manage direct and indirect customer exterior signage programs, partnering with Creative Services to coordinate project workflows from initial renderings through customer hand-off.
• Creating, trafficking, and analyzing digital media assets and their performance, putting forth recommendations and enacting tactics for effective ROI
• Produce best-in-class quarterly business updates that summarize key market results, performance drivers, and recommended actions, and ensure follow-through on those recommendations.
• Collaborate closely with marketing team members to support initiatives and contribute to a positive, high-performing team culture.

What You’ll Need

• Bachelor’s degree in business, marketing, or a related field.
• 5–7 years of brand management experience, including leading brand planning and execution with a proven track record of delivering top- and bottom-line growth.
• Demonstrated leadership with the ability to influence effectively across all levels of the organization.
• Strong analytical and business acumen, with the ability to translate insights into clear, actionable recommendations.
• Excellent communication skills—written, interpersonal, and presentation—with the ability to build strong, trusting working relationships.
• Experience managing external vendors and creative agencies.
• Ability to drive innovation, understand customer needs, and strengthen long-term brand equity.
• Exceptional attention to detail paired with an inquisitive mindset and a desire for continuous learning.
• Team-oriented approach with a willingness to share ideas and encourage diverse perspectives.
• Genuine passion for brand building.
• Must be authorized to work in the U.S.

What Will Set You Apart

• Master of Business Administration (MBA)
• Experience successfully leading CPG trade marketing programs and initiatives
• Experience leading or mentoring a high-performing team

Benefits That Drive Themselves

• Health insurance plans (medical, dental, vision)
• Health Savings Account (with employer-base deposit and match)
• Flexible spending accounts
• Competitive 401(k) with generous employer base deposit and match
• Incentive opportunity*
• Life insurance
• Short- and long-term disability insurance
• Paid vacation and holidays*
• Employee Assistance Program
• Employee discounts
• PTO Buy/Sell Options*
• Tuition reimbursement*
• Adoption assistance*
• Terms and conditions apply, and benefits may differ depending on position or tenure.

#LI-MW1

Valvoline Global is an equal opportunity employer. We are dedicated to fostering an environment where every individual feels valued, respected, and empowered to contribute their unique perspectives and skills. We strictly prohibit discrimination and harassment of any kind, regardless of race, color, religion, age, sex, national origin, disability, genetics, veteran status, sexual orientation, gender identity, or any other legally protected characteristic.

We are committed to ensuring accessibility throughout our recruitment process. If you require a reasonable accommodation to participate in any stage of the recruitment or selection process, please contact us at:.

•    Email: Valvolineglobalcareers@valvolineglobal.com

This contact information is solely for accommodation requests. For inquiries about application status, please use the appropriate channels listed in your application materials.

Are You Ready to Make an Impact?

At Valvoline Global, we’re looking for passionate and talented individuals to join our journey of innovation and excellence. Are you ready to shape the future with us? Apply today.

Requisition ID: 2059