Why Valvoline Global Operations?
 
At Valvoline Global Operations, we’re proud to be The Original Motor Oil, but we’ve never rested on being first. Founded in 1866, we introduced the world’s first branded motor oil, staking our claim as a pioneer in the automotive and industrial solutions industry. Today, as an affiliate of Aramco, one of the world’s largest integrated energy and chemicals companies, we are driven by innovation and committed to creating sustainable solutions for a better future.

With a global presence, we develop future-ready products and provide best-in-class services for our partners around the world. For us, originality isn’t just about where we began; it’s about where we’re headed and how we’ll lead the way. We are originality in motion.

Our corporate values—Care, Integrity, Passion, Unity, and Excellence—are at the heart of everything we do. These values define how we operate, how we treat one another, and how we engage with our partners, customers, and the communities we serve. At Valvoline Global, we are united in our commitment to:

•    Treating everyone with care.
•    Acting with unwavering integrity.
•    Striving for excellence in all endeavors.
•    Delivering on our commitments with passion.
•    Collaborating as one unified team.

When you join Valvoline Global, you’ll become part of a culture that celebrates creativity, innovation, and excellence. Together, we’re shaping the future of automotive and industrial solutions.

How You’ll Make an Impact

Digital Marketing Specialist I will support member retention efforts using an effective requirement gathering and synthesis intake process to inform the technical development of campaigns designed to achieve the business goals. The role will analyze data pulled from various sources to provide information on channel performance as well as segment and group-specific reporting. Role will be expected to translate business needs into business solutions through collaboration with marketing business areas and cross-functional department

Responsibilities Include

• Assists in measuring the results of recent marketing efforts by customer segment, channel and product offers through in-depth data analysis. Identifies key target audiences. Provides recommendations for improved targeting, looking for opportunities to expand or narrow selections for optimal campaign performance based on response and overall profitability.
• Drives campaign planning processes and keep a pulse on the latest measurement methodologies to measure efficacy of spend across all marketing channels.
• Works with channel and product marketing teams to determine campaign goals (e.g. performance vs. awareness), develop cross-channel measurement plans and KPIs to ensure results are measurable and actionable.
• Develops campaign insights to evaluate marketing effectiveness and inform optimization and future go-to-market strategies and decisions. Provides regular business critical reports on marketing performance, ensuring consistency, accuracy and timeliness with actionable insights on learnings.
• Builds and executes marketing cloud campaigns, journeys across the marketing cloud studio suite. Performs data segmentation and ensures data hygiene by adhering to the data model.
• Build and execute data segments in Data Cloud.
• Manage campaign reporting and analytics, leveraging Marketing Intelligence Studio.
• Other duties and responsibilities as determined by Valvoline from time to time in its sole discretion.

What You’ll Need

• Bachelor’s degree in Business, Marketing, or related field preferred
• 1 -2 years previous work experience in Marketing or related field
• Experience in working with Salesforce marketing cloud or equivalent
• Experience in data management, data quality assessment of large data sets
• Experience in Google analytics
• Proficiency in Excel, powerpoint
• Strong inter-personal skills, communication, and organizational skills - written and verbal.
• Ability to communicate issues and recommend solutions in a timely manner.
• Desire to learn and grow professionally grow. Specifically willing to learn in these areas: Strong interest in marketing automation, B2B email, digital, messaging, marketing campaigns, and customer experience.

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 Valvoline Global is an equal opportunity employer. We are dedicated to fostering an environment where every individual feels valued, respected, and empowered to contribute their unique perspectives and skills. We strictly prohibit discrimination and harassment of any kind, regardless of race, color, religion, age, sex, national origin, disability, genetics, veteran status, sexual orientation, gender identity, or any other legally protected characteristic.

We are committed to ensuring accessibility throughout our recruitment process. If you require a reasonable accommodation to participate in any stage of the recruitment or selection process, please contact us at:.

•    Phone: 1-800-Valvoline
•    Email: 1800valvoline@valvolineglobal.com

This contact information is solely for accommodation requests. For inquiries about application status, please use the appropriate channels listed in your application materials.

Are You Ready to Make an Impact?

At Valvoline Global, we’re looking for passionate and talented individuals to join our journey of innovation and excellence. Are you ready to shape the future with us? Apply today.

Requisition ID: 1266