Marketing Manager - Europe (Brand, Digital & Campaigns)

Job Overview 

Reporting to the Europe Senior Marketing Manager, this role leads integrated marketing strategy and execution across Europe and CIS countries. It is responsible for delivering multi-channel campaigns that build brand equity and drive measurable commercial impact. The role operates with a high degree of autonomy, managing budgets, campaign performance, and a direct report while influencing cross-functional stakeholders. 

Primary Responsibilities 

• Marketing Plans: Develop and execute Integrated Marketing Plans aligned with business growth objectives across Europe and CIS (15%) 

• Campaign Governance: Lead end-to-end campaign management framework and delivery across markets including planning, activation, and optimization (20%) 

• Digital Marketing: Own digital and performance marketing including paid media, content, and demand generation (20%) 

• Communications: Partner with Trade Marketing, Sales, Product, OEM and COE teams to drive communication, customer activation, promotions, and product launches in-line with Brand guidelines (15%) 

• Stakeholder Management: Be a Brand Ambassador: Partner and lead relationships with global Brand COE teams (Media, Digital, Sponsorships) for European regions. (10%)  

• Budget Accountability: Manage and optimize marketing (Advertising and Promotions) budgets ((estimated €1M–€2M range), to maximize ROI and efficiency including strategy to external partner collaboration with global COEs and local activation. (10%) 

• Team Leaderships: Manage and develop 1 direct report, 3 dotted line COE and oversee (>30) agencies/contractors (10%) 

Key Performance Indicators (KPIs) 

• Campaign ROI and performance vs targets 

• Lead generation / demand contribution 

• Digital engagement metrics (Awareness, traffic, CTR, conversion) 

• Brand awareness and campaign reach 

• Budget efficiency and optimization 

• Team development and delivery effectiveness 

Scope & Complexity 

Pan-European and CIS responsibility across multiple markets with diverse customer needs (WDs and TDs). High autonomy in campaign planning and execution with significant cross-functional interaction across Marketing, Sales, and Product. 

Qualifications 

• Educational Qualification: Bachelor’s degree in marketing, Business, Communications, or related fields. Master’s degree is an advantage 

• Licenses/Certifications: None 

• Foreign Language Proficiency: English language. 

• Years of Experience: minimum 6 years 

Knowledge, Skills, and Competencies 

• Strategic marketing and brand management 

• Digital marketing, demand generation and campaign optimization 

• Data analytics and performance tracking (GA4, CRM, dashboards) 

• Stakeholder management across regional and global matrix organizations 

• Integrated campaign planning and execution 

• Budget management and ROI optimization 

• Strong communication, presentation and influencing skills 

• Ability to operate in complex, face-paced environments